What gets me up in the morning?
Strategic and well-thought out content that elicits emotion, drives customer retention, and solves a problem.
From proposal development to documentation planning and architecture, I've analyzed business operations and workflow processes to produce orientation manuals, user guides, articles, and tools.
But it's also more than that...
I help bring a client's vision to life - melding thoughtful text with stunning design to provide clarity to their product or service.
I've had the amazing opportunity to work with entrepreneurs and thought leaders in a crazy array of projects from a technical design and construction firm (they execute the annual TED Talks conference!) to an augmented reality platform gamifying everyday tasks to a drone tech company surveying the great Pacific Northwest.
I love to chat about how technical writing can change customer behavior and influence retention, how company culture affects the products we use and anything about the psychology of business!
Technical Writer at Voxpro Group for Nest Labs (Alphabet/Google)
December 2017 – Present Palo Alto, CA
Voxpro is an award winning provider of Multilingual Customer Experience & Technical Support solutions to giant global brands like Nest Labs.
Nest’s mission is to create a home that’s thoughtful – one that takes care of the people inside it and the world around it. The company focuses on simple, beautiful and delightful hardware, software and services.
Technical Writer at Nest Labs (Alphabet/Google) contracted via Voxpro Group focused on our customer support knowledge base content, copyediting, and QA.
Marketing Specialist at FYBR Solutions Inc.
August 2017 – Present Vancouver, Canada
FYBR provides intuitive and intelligent forestry solutions. They enable value-driven forestry by creating tools to optimize the forest products supply chain. Services include data acquisition, forest analytics, mill inventory and supply chain optimization. Their mission is to support economic competitiveness and environmental sustainability in forestry through new research and technology.
Co-Founder/Managing Director at Theory Room Digital Marketing Inc.
September 2016 – November 2017 Vancouver, Canada
Theory Room is a digital marketing agency that focuses on the relationship between good technical copy and company metrics. We help clients increase user interaction, reduce helpdesk requests, and increase brand knowledge and sales.
Clients include: Wiivv Wearables, Wize Monkey, Exhibau, Spire Aerobotics (FYBR)
Business Development & Marketing Specialist at Jive PR + Digital
January 2015 – February 2017 Los Angeles, Vancouver, Toronto
Jive is a PR and social media agency that believes storytelling and messaging are the front-line soldiers of brand awareness and retention.
Clients include: Telus, Granville Island Brewing, Vancouver Film Festival (VIFF), Pacific Autism Family Network, Boys and Girls Clubs, Virgin Radio, Flight Centre, Industrial Light & Magic (Lucasfilm)
Sponsorship and Events Manager at Granville Island Brewing
January 2013 – January 2015 Vancouver, Canada
Granville Island Brewing (Molson Coors) is Canada’s first microbrewery. Granville’s ethos is to create great stories and memories over fantastic and unique beer.
Digital Marketing Certificate at Red Academy
January 2016 – April 2016 Vancouver, Canada
Digital marketing, brand, web, content strategy, segmenting, targeting, tracking, A/B testing, CRO, SEO, SEM
Google Analytics and Google AdWords – Search, Display, Video, Shopping, and Mobile Advertising certified
Bachelor of Business Administration in Entrepreneurial Leadership at Kwantlen Polytechnic University
January 2009 – May 2013 Vancouver, Canada
Project management, problem analysis, alternative assessments, and implementation strategies